The marketing managers of most companies are convinced of the benefits of sustainable marketing. At least, that is the impression given by the results of a 2022 survey: According to the survey, around 90% of respondents from several EU countries believe that it is worthwhile to invest in sustainability. And 5% of German companies plan … Read more
Two thirds of German managers believe that sustainability makes economic sense, according to a Capgemini study. At the same time, according to a study by Ipsos and Bertelsmann Stiftung, only slightly less than half of employees (49%) feel that sustainability is important in their companies. This suggests two things: firstly, that the high importance of … Read more
Ever more companies are committed to sustainability and are pursuing ambitious sustainability goals. Many even have a sustainability strategy. There is, however, often a clear gap between ambitious goals and their implementation. That is, because in addition to a good sustainability strategy, sustainable corporate management is also required to successfully implement the strategy. That sounds … Read more
Values are highly popular among companies around the world. Almost every large enterprise has published a set of corporate values on their website and in glossy brochures. There is a good reason for this, because values can fulfil several important functions: they guide corporate decisions, shape company culture, influence employee behaviour and attract talent. Popular … Read more