Two thirds of German managers believe that sustainability makes economic sense, according to a Capgemini study. At the same time, according to a study by Ipsos and Bertelsmann Stiftung, only slightly less than half of employees (49%) feel that sustainability is important in their companies. This suggests two things: firstly, that the high importance of … Read more
Values are highly popular among companies around the world. Almost every large enterprise has published a set of corporate values on their website and in glossy brochures. There is a good reason for this, because values can fulfil several important functions: they guide corporate decisions, shape company culture, influence employee behaviour and attract talent. Popular … Read more
Despite their widespread use, corporate core values are probably one of the most underrated factors for competitive advantage. Rise of Corporate Values After the Dot-com Bubble All major companies nowadays have defined corporate values for themselves. See for example the results of a study conducted by Booz Allen Hamilton and the Aspen Institute already in … Read more